Availity Access provides a glimpse into the people behind our products. It features commentary on challenges facing the healthcare industry and how Availity can help providers and health plans better share healthcare information.

What can healthcare providers learn from companies like Kelly Blue Book, the automotive site? In the latest episode of Availity Access, Jeff Chester, our Chief Revenue Officer, makes the connection.

Consumers like to do a lot of research before they make purchasing decisions, especially for large ticket items like cars. They visit sites like Kelly Blue Book to get insight into pricing, reliability, service history, reviews, and so on. They want a lot of information before they open their checkbook, and they are used to finding that online with just about any product or service they purchase...except for healthcare.

But the healthcare landscape is changing. Now that patients are responsible for more out-of-pocket costs, they are expecting a consumer-driven experience from their healthcare providers. For providers, this means delivering information that can help patients make educated decisions about their care, particularly pricing information.

Watch our video to learn how you can enhance the patient experience.