In Part 1 of this three-part series, Lisa Bowden, Senior Product Marketing Manager at Availity, sits down with Lydia Turner, Senior Manager of Strategy & Health Industries at PwC, to unpack how health plans can turn the data they already have into timely, actionable UM insights and why insourcing or a well-designed hybrid model restores the control and agility payers need in today’s regulatory climate.
Despite having vast amounts of information, most plans struggle with fragmented data sources, inconsistent access, and siloed reporting. Lydia emphasizes that transformation begins by integrating:
“When unified, these datasets reveal where processes break down, where quality erodes, and where improvement efforts will have the greatest impact. It’s not about collecting more data; it’s about using what you already have to drive insights and guide transformation.” — Lydia Turner
Delegated UM models once offered scale, but today they often slow down operational adaptation. Payers lack direct influence over decision logic, policy interpretation, and workflow tuning.
Insourcing, or a well-structured hybrid model, allows payers to:
A delegated vendor can support capacity but control must live inside the plan to achieve speed and accuracy without added risk.
Health plans typically track time, cost, and quality separately. Lydia cautions that this creates tradeoffs and tunnel vision.
Modern UM requires evaluating performance as a balanced system, not isolated targets:
With AI now enabling automation, the longstanding “pick two” dilemma is fading, but only if plans monitor all three domains in coordination.
This is one of the most important insights in the interview.
Providers feel friction through:
Reducing the number of clicks, steps, and exceptions matters more than shaving a day off TAT. Effort reduction is the new abrasion metric and one that payers can meaningfully influence.
With delegated vendors, plans often force providers to navigate multiple submission systems. Lydia stresses that payers must hide the complexity behind the scenes.
Provider centric UM design includes:
The result: fewer delays, fewer errors, and a measurable reduction in provider frustration.
Stay tuned for Part 2 and Part 3, where Lydia Turner dives deeper into how clinical expertise, technology, and modern medical policy design are reshaping the future of UM.
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